A common method of customer research that involves collecting data from a large number of people using a set of standardized questions.
Surveys can be conducted online, by mail, phone or in-person, and can be used to collect both quantitative and qualitative data.
Surveys can be an effective way to gather insights into customer demographics, preferences, behaviors and opinions.
Detailed steps
- Define research goals and objectives
- Determine the target audience
- Develop the survey questions
- Choose the survey delivery method(s)
- Conduct the survey
- Analyze the results
- Draw conclusions and make recommendations
Deliverables
- Complete surveys A completed survey is a tangible deliverable that includes the responses provided by a survey respondent. Completed surveys can be used to analyze the data collected from survey respondents and to gain insights into their opinions and behaviors.
- Survey response data
- Survey analysis report with key findings and recommendations