A problem statement is a clear and concise description of the issue or challenge that a project or product aims to address. It outlines the scope of the problem, its impact, and the desired outcome or solution. A well-crafted problem statement helps to guide decision-making and ensure that the project or product remains focused on its objectives.
Example
Redesigning the Company Website
Problem Statement
The current website design does not effectively communicate the company's brand identity, services, and value proposition to potential customers. The website's layout is cluttered, navigation is confusing, and the content is not presented in a clear and concise manner. This results in a poor user experience and leads to a high bounce rate, low engagement, and ultimately, missed business opportunities. The website needs to be redesigned to address these issues and provide an optimal user experience that aligns with the company's goals and values.
Goals
- Create a modern and visually appealing website design that aligns with the company's brand identity and values.
- Improve the website's navigation and user flow to ensure a seamless user experience.
- Refine the website's content to clearly communicate the company's services and value proposition to potential customers.
- Increase user engagement, reduce bounce rate, and ultimately, drive more business opportunities through the website.
Scope
The scope of this project includes a complete redesign of the company website, including visual design, information architecture, content strategy, and user experience design. The project will involve collaboration with stakeholders across different departments to ensure alignment with the company's goals and values. The project timeline is expected to be six months, with regular check-ins and updates with stakeholders throughout the process.