Methods & Process
Name
Description
Deliverables
Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the "heuristics").
A group of customers are invited to participate and the discussion is centered around a specific topic of product.
Used to gather feedback on a product or service or to understand customer needs and preferences.
Watching customers as they use a product or service. Provide insights into customer behavior, pain points and preferences.
Presenting different versions of a product or service to customers and measuring their responses to understand which features or designs are preferred.
Tracking and analyzing customer interactions with a brand on social media platforms. Provide insights into customer sentiment, preferences and behavior.
Observing customers as they interact with a product or service. Provide insights into customer behavior and paint points and can be used to identify usability issues
A competitive analysis involves researching and analyzing the websites, apps, and other digital products of competitors to gain insights into their design choices and user experience. This can include evaluating their visual design, user interface, navigation, content, and overall user experience.
Online research can be used to gather information about competitors, including their design choices, marketing strategies, and user feedback. This can include researching their websites, social media profiles, and user reviews to gain insights into their design and user experience.
Design inspiration can be gained by researching and analyzing the digital products of competitors to identify design patterns and trends that may be relevant to your own design work. This can include analyzing their visual design, user interface, and overall user experience to gain insights into best practices and design approaches that may be effective for your own product.
A visual representation of a website or app that shows the basic layout and structure of the user interface. It is typically a simple, low-fidelity design that focuses on the placement of elements on the page, such as buttons, forms, and navigation menus.
A detailed and interactive representation of the final product. It is typically a high-fidelity design that includes visual design elements such as colors, typography, and graphics, as well as interactive elements such as buttons, forms, and navigation menus.
Feature comparison is a method of evaluating two or more products or services by comparing their features, functions, and performance.
Gathering information from individuals involved project, including clients, users, and project team members. These interviews aim to understand the goals, expectations, and requirements of each stakeholder and to identify any potential challenges or constraints
Gathering feedback from users on a product or service, to understand how users interact with the product or service and to identify areas for improvement.
Generating ideas and solutions to a problem or challenge. It involves a group of people coming together to share ideas, building on each other's thoughts, and encouraging creativity and innovation.
Evaluating a product or service by testing it with real users. The goal is to understand how users interact with the product or service, identify any issues or challenges they encounter, and gather feedback on how to improve it.
